Shah Hritvi Amit

IR2024

Frame and Form is a workspace combined with a workshop space designed specifically for a product stylist, serving as both a creative hub and an environment for photo and video shoots of various product for the purpose of advertising and branding. The studio is designed with a blend of materials-FRP (Fiberglass Reinforced Plastic), mild steel, and acrylic. Design Concept: “Contrast and Curiosity” To create a visual and tactile experience that aligns with the concept of “Contrast and Curiosity.” The studio is rooted in the idea of contrast, using a mix of materials that differ in texture, weight, and reflectivity. Each material choice has been selected to create curiosity and for the viewer, encouraging creative exploration. The contrast between lightweight FRP with its sculptural, fluid forms, and sturdy, angular mild steel structures creates an environment that feels both grounded and fluid. Acrylic adds a layer of modernity and translucence, adding an element of visual intrigue into the space.