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The current research discusses the relationship between the visual complexity and the construction complexity of urban housing facades in Ahmedabad. Facades make up the city’s fabric and also give it a character. The research investigates residential apartment schemes developed in the recent 7-8 years. It addresses the key question of the rationale behind making repetitive monotonous facades in high-rise apartments and aims to find if there exists any relation between the time required to build such facades and the cost incurred, as well as any additional construction implications. The study is divided into three parts:- 1. A quantitative survey to measure the visual complexity of building facades and determine how 30 candidates engage with the images displayed. 2. A quantitative and qualitative analysis of the construction complexity of chosen buildings using Atkinson’s Project Management Model. 3. Determine the relationship between the visual complexity of these facades and their construction complexity. The study’s findings clearly reveal no relationship between the visual and construction complexity of building facades. The quantitative analysis gives statistical information about the same. The larger argument here is that the architects should not shy away from making visually simple or complex building facade patterns thinking that it would cost any more or less or vice versa.