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The center functions through the collaboration of Book My Show and the SVKM Trust where both the educational and practical programs are taking place. In Mithibai Colledge there is a course of multimedia and mass communication. The SVKM trust is looking forward to fulfilling the facilities. For that, they collaborate with the creative industry like Book My Show which is also looking for expanding its business by introducing the new OTT platform. Book My Show will partner with startup firms and in the back, they will get the finance and branding. For developing the app the industry is looking for collaboration with the NMIMS where there are courses like Computer Science and Information Technology.
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