The recent development in the film and OTT platform industry has led to the development of large-scale
and complex temporal cinematic spaces, especially for the shoot. This has ushered in a deeper recognition
and value of the production design and set design. This research initiative tries to understand the
production design by studying cinematic spaces, focusing on films and narratives that dwell in the
imaginary world. As there is a lacuna in the data on the production design, primarily within the Indian and
South Asian context, the preliminary commitment would be to collect data through primary research. This
would require field visits to the film industry/city, production houses, and post-production firms and
interviewing production designers, directors, prop designers, execution firms, new-media designers,
conceptual artists, etc. In reference to the collected data, a method will be developed to observe the films
and decode them visually to understand the production design connected to the narratives and the
characters. A visual analysis format will be developed to represent this data - an individual body of work or
as a comparative study.
