Parv N. Pradhan

2157-B

The goal is to create a global model for tesla's flagship stores. After researching in-depth about the brand, its touchpoints, its target audience, etc, a strategy is derived to effectively communicate the brand philosophy to the consumer, so as to strengthen their brand image and create an emotional bond with the consumer. The centre aims to engage the consumers in all manners as such that it creates that emotional bond before even experiencing their product itself.
Watch the walkthrough of my Project at:https://www.youtube.com/watch?v=C7wGMtnh5sI