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Mahesana city is strategically located on a principle North South Urban Corridor along State Highway 41 in North Gujarat. As per Census 2011 figures, Mahesana has a population of 2,36,733 and hence it is a Class A municipality. The Study Area for the Studio Exercise was 118 sqkm, which is the defined planning area, delineated by the Town and Country Planning department. The SH 41 connects Mahesana to Ahmedabad, Gandhinagar in south and Palanpur in North. Mahesana is also a prominent railway junction on Ahmedabad – Delhi Broad gauge section of Western Railway; from where Viramgam, Patan, Visnagar etc. are connected with railway lines. Mahesana is also connected with Modhera, Becharaji, Radhanpur, Unjha, Sidhpur, Patan, Visnagar, Vijapur etc. by road. Mahesana has an economy comprising of ONGC, Industrial units in GIDC estates and the Dairy in the Secondary Sector as well as APMC and other wholesale trade and Commerce activities in Tertiary Sector.