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Sniya Kundanoor Sreenivasan

ID4038

Primitive Rituals: A Sensory Journey Through Earthbound

This concept is developed for Nain’s Herbals, a brand deeply rooted in traditional wellness and natural beauty. “Primitive Rituals” reflects the brand’s core philosophy honoring ancient healing practices through a connection to earth, purity, and intentional living. The retail space is envisioned not just as a point of sale, but as a sanctuary of experience, where customers embark on a sensory and emotional journey. 
Drawing inspiration from primitive architecture and organic landscapes, the design features cave-like forms, raw natural materials, and botanical elements to create a calm, grounded environment.

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Report Content

Introduction

Brand Research

Concept and Strategy

Store Layout Detail & Lighting

Retail Spatial Experience

Furniture Detail

EG & VM Strategy

Key Features & Adaptability

Soft Experiences

Material Detail

Project Video