Tandel Yuvraj Gahininath

ID4038

Nuutjob is an Indian men’s intimate hygiene brand that redefines personal care by challenging longstanding taboos and promoting open discourse around male grooming. Targeting men aged 18 to 60, the brand addresses hygiene as a vital aspect of masculinity across generations. Through bold visuals, humor, and interactive retail design, Nuutjob creates an inclusive space that encourages curiosity, and self-care. More than a product-based brand, Nuutjob functions as a cultural catalyst positioning male hygiene not only as a health necessity but as a reflection of evolving gender norms and identity. Its approach integrates functionality with critical engagement, transforming a private routine into a public conversation.