Movva Rushitha Dutta Sai

IR2008

“POFI” is a retail space designed to embody the charm and softness of plushies, creating a warm and inviting environment for young adults and teens. Inspired by plushie attributes, the interiors feature filleted corners, curvilinear displays, and a light pink palette to reinforce a sense of softness and approachability. Dreaminess is amplified through storefront cloud cutouts, with plushies peeking through and backlit by a warm yellow glow reminiscent of a bedside lamp, offering a comforting welcome. At the core of the space, a large-scale central display houses plushies and acts as a visual anchor, drawing attention and directing movement while giving visitors something to look forward to. Storage is discreetly embedded within shelving below 500mm, and a self-checkout counter is also tucked into these niches to maximize space and maintain openness. Modular floor displays can be rearranged regularly to break monotony. With at least 1000mm of clear space between display clusters and along the periphery, the layout supports free, unstructured exploration. Suspended displays with integrated lighting echo the soft, curvilinear language, enriching engagement and reinforcing the brand’s dreamy, welcoming identity.