How behavioural design and design semiotics help build brand stylisations for their products and visuals
Behavioural design and design semiotics play crucial roles in shaping brand stylisation
by ensuring that visual elements not only communicate a brand’s values and personality
but also influence consumer behaviour in strategic ways. Design semiotics focuses on
the cultural and emotional meanings embedded in visual components, such as colours,
typography, shapes, and symbols. For example, a luxury brand might use a minimalist
design, sleek typography, and premium materials to evoke exclusivity and
sophistication, while a sustainable brand might use earthy tones and organic forms to
signify environmental responsibility. Understanding these semiotic cues allows brands
to build a visual identity that consistently communicates the right message to the target
audience, ensuring that their products and visuals are immediately recognisable and
emotionally resonant. On the other hand, the behavioural design uses insights from
psychology to guide consumer actions, focusing on how design elements like layout,
interactions and product presentation can nudge users toward desired behaviours, such as making a purchase or engaging with content.
