The Impact of Artificial Lighting on colours, textures and patterns in Women’s Apparel store (Focus on Glare and contrast)
The transformation of the retail industry in India, particularly in the past decade, has been truly revolutionary. The Indian retail sector is seeing rapid growth, mostly driven by the growing interest and involvement of both domestic and foreign enterprises, which has contributed to the development of its infrastructure. The food and consumables category generates the most revenue, accounting for 66.3% of the total. The apparel business follows, contributing 8.7% of the revenue, with electronics, e-commerce, etc. also making significant contributions. The expansion of organized retail, including retail chains, hypermarkets, supermarkets, malls, and stores, in the Indian market is a new and steadily increasing trend that is expected to continue in the future. Although this industry effectively addresses supply and demand issues and offers a convenient experience for Indian consumers, it also has a substantial adverse effect in terms of excessive energy usage and environmental deterioration.
Based on Schneider Electric's 2014 energy audit, it was determined that food and non-food retailers have distinct energy consumption patterns. The food segment primarily consumes the most energy for refrigeration, accounting for 48% of the total energy load. On the other hand, the non-food segment predominantly consumes the most energy for lighting, making up 51% of the total energy load.
This research is focused on the element of artificial lighting in the Women’s Apparel industry. No specific research has been conducted so far to understand the effects of different types of lights on consumer behavior and buying. Lighting also plays a significant role in store atmospherics.
Why Women’s Apparel Sector?
