Anusha Anoopchandran

IR2024

Mould is a pop culture collectible toy designer’s office specializing in the creation of exclusive sofubi (soft vinyl) toys. Drawing from the nostalgia of retrofuturism, the space reflects the chromatic look and translucent qualities unique to sofubi. Materials like aluminium and acrylic are used to evoke transparency, lightness, and a futuristic industrial aesthetic, mirroring the toy-making process itself. Modular workstations, chromed surfaces, and colourful displays enhance a sense of exclusivity and experimental design. Just like the toys, the space celebrates collectibility and individuality, wrapped in a glossy, vibrant skin that invites curiosity and creativity.