Siddhi Bihani

BD3013

SPREADZEEE- Butter Fun for Everyone!!

Spreadzeee is a user-centric butter-spreading solution that simplifies a common yet frustrating kitchen task—spreading cold butter straight from the fridge. Born from user research in Indian households, the product addresses daily challenges women and children face, such as messy mornings, safety concerns with knives, and hard butter. Its twist-to-spread mechanism, ergonomic grip, and food-grade plastic material make it kid-friendly, easy to clean, and ideal for dining tables. With a playful form, appealing colors, and quirky packaging, Spreadzeee stands out as a practical and aesthetic addition to Indian kitchens, priced affordably at Rs 259/- for a wide market appeal.


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This journey began while I was working on a project related to oil dispensers. I was out talking to women about airtight nozzles and everyday kitchen struggles — and that’s when the real conversation started. Many of them opened up about difficulties with not just oil, but saturated fats like ghee, coconut oil, and butter. Among all, butter stood out as the biggest challenge — especially in the rush of early mornings when you haven’t had time to soften it. Whether it’s summers or winters, using butter is always a task. And Indian kitchens use it a lot — for parathas, toast, pav, rotis… the list goes on.

User interviews, observations, and park interactions highlighted the lack of appropriate, user-friendly tools for this task. Mothers were worried about using knives. Teenagers complained about the mess. Everyone wanted a cleaner, simpler way.

Existing market products like butter trays, graters, and sticks didn’t suit Indian usage patterns or preferences. Insights pointed toward a solution that is simple, safe, mess-free, and suited to Indian butter usage and storage.

None of them really fit the Indian lifestyle or habits. That’s when I knew — the solution had to be designed from scratch for Indian kitchens.

Insights pointed toward a solution that is simple, safe, mess-free, and suited to Indian butter usage and storage. The research brief was framed to design a product that eases the butter-spreading process, caters to daily Indian kitchen routines, is kid-friendly, and brings both functionality and aesthetic value to the dining table—all while remaining affordable and practical.

I explored ideas ranging from heated butter lids to butter trays and slicers. While users were excited by some concepts like graters and heated lids, they were also skeptical about heat — butter is always stored cold, and heating introduces safety and practicality issues. Eventually, after rounds of prototyping and user feedback, I focused on the idea of a manual, cylindrical butter grater — easy to use, easy to clean, no wires, no heating, and most importantly, no knife needed.

Form-wise, I started with a basic cylinder to match butter pack dimensions. As I explored more forms, increasing size impacted grip and usability. So I returned to a compact form that is both ergonomic and aesthetic — with colors like light yellow and ochre and a glossy finish, making it a perfect tabletop product. I took the functional prototype to a local park and spoke with women and teenagers. They tried the product, gave feedback, and were impressed by its uniqueness, simplicity, and usefulness. Many were eager to buy it, especially since it reduces mess and is kid-safe. While some were hesitant about plastic, most appreciated its benefits — easy cleaning, lightweight, safe for children — and suggested an ideal price point of Rs 250–300.

It’s that simple. There are no knives, no melting, no scraping, and no waste. The design allows you to grip it comfortably, and the shape ensures that less material is used, making it lightweight and affordable. The aesthetic appeal also makes it a great dining table product — not just something hidden away in your fridge.

So with Spreadzeee, we’re not just making butter easier to spread — we’re adding joy, safety, and convenience to the daily breakfast routine. All parts are made from PP plastic — a food-grade, durable, and widely-used kitchen-safe material. This keeps the product affordable, lightweight, and kid-friendly.

Packaging also plays a role — quirky and eye-catching, designed to stand out in stores and grab user attention at first glance. Say goodbye to messy mornings and cold, hard butter. Just twist, spread, and enjoy a smooth start to your day with Spreadzeee — because butter should be fun for everyone!