Hrichamani Lahkar

UM4000-1

Morbi Municipal Corporation (City Brand)

As part of our Urban Governance and Management Studio, this project focused on the newly upgraded Morbi Municipal Corporation and aimed to analyze how Morbi, transitioning from a municipality to a corporation, can strengthen its institutional capacity, service delivery, and urban management frameworks. My specific contribution to the study centered on exploring city branding through the lens of quality of life—looking beyond basic liveability to how Morbi can position itself as a loveable city. Key factors such as air pollution, green cover, recreational spaces, and climate resilience were examined, as they play a crucial role in shaping a city’s identity, improving citizen well-being, and attracting talent and investment.


Report Content

Overview of Morbi’s municipal profile, highlighting its spatial extent, population growth, and administrative restructuring as of 2025.

City brand image addressed in the context of quality of life, focusing on factors such as air pollution, green cover, recreational spaces, and climate resilience.

An assessment of air pollution in Morbi, focusing on its root causes and underlying complexities.

Comparison of national and international AQI standards, insights from citizen surveys, and existing air quality monitoring infrastructure.

Assessment of Green Cover in Morbi Using Sentinel-2 Satellite Data and NDVI Analysis

Assessment of Recreational Spaces and Public Parks in Morbi

Recreational Spaces: National and International Benchmarks, Morbi’s Current Status, and Citizen Survey Insights

Evaluation of the Machchu River Basin and Flood Susceptibility Analysis

Proposal Vision and Summary

Balance Score Card Before and After Scores