Dev Bankim Prajapati

BD3596

Global digital companies are constantly seeking opportunities to expand their offerings into new geographical markets. India is a high-potential market for companies due to its massive consumer base of 800 million Internet users in 2023 and a rapidly growing and evolving digital landscape. However, succeeding in this complex market requires global brands to adapt their digital solutions to resonate with culturally diverse Indian consumers. Through case studies, reports, articles of companies like Amazon, Netflix, Spotify, and WhatsApp, the research explores the strategies they employ to adapt in the Indian market. Understanding the various strategies employed to localise by global companies to adapt their digital offerings for the Indian market.
Focusing on the changes and modifications in the digital offerings at various levels. This includes localised marketing campaigns leveraging cultural references, introducing context-specific features for users in their services, and strategic pricing models tailored to Indian consumers. By examining the localisation strategies of leading companies, this research gains an understanding of digital localisation in India and insights for adapting their digital products and services for the Indian market.