Vallari Pathak

BD3596

This research explores how semiotic and behavioral concepts inform product design, both consciously and unconsciously. It aims to demonstrate how deliberately applying these theories can enhance product critique and creation. The study examines seven case studies: the Miss Dior perfume bottle (conceptual form), Voss glass water bottle (lifestyle communication), Heinz glass bottle (ritual and identity), Tropicana juice relaunch (rebranding), Levi’s red tag (metonymy and authenticity), Nike Air Max (innovation and metaphor), and Stanley Quencher (social status and packaging). The goal is to show how symbols and behaviors in design influence identity, consumer loyalty, and future design practices.