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This study addresses the challenge faced by the Indian construction industry in objectively assessing construction quality due to the subjective nature of existing measurement systems. The primary objective is to quantify quality measurement for continuous improvement, rooted in the principle that you can only improve what you can measure. With the envisioned system offering dynamic assessments updated in real-time based on project milestones. Monthly tracking of quality scores and evaluation of individual component scores will provide detailed insights into project quality. Through a thorough literature review and stakeholder engagement, a dynamic framework was developed, integrating industry standards and feedback mechanisms. Implementation of the system across diverse real estate projects resulted in promising results, highlighting its potential for widespread adoption and impact on project quality. This case study contributes to academic knowledge by offering insights into innovative quality assessment methodologies in the construction industry, promoting continuous improvement and knowledge enhancement. The study aims to bridge the gap between subjective quality assessments and objective measures, facilitating more accurate and consistent evaluations across the industry.