Ishita Ashwinbhai Patel

IR3596

A retail environment is the brand’s most important asset. Design influences behaviour. The designer’s role is to persuade the customers to interact with the product by creating the most reflective and impactful context, i.e., the store, for the brand, which reflects its identity and values. It is important to study the customer profile and target audience of the brand, which helps in shaping the environment of the store by creating a certain style that reflects brand identity, and to also understand how the design strategies further influence the customer’s response through increased interaction with the services and products provided, leading to more sales. This study focuses on the impact of spatial design on customer behaviour in large-format stores by mapping customer journeys and their observations.