Patel Heer Dipen

IR3596

Digital to Physical Expansion: Understanding the Role of Retail Store Design for an Online-First Brand
As online-first brands expand into physical retail, they must adapt to changing consumer needs and competition by continuously testing the markets. For designers working with these brands, it is crucial to understand the role of these different initiatives and how they can impact the brand's overall strategy. Brand positioning, values, and image play a crucial role in designing retail spaces, thus the design of a retail space should reflect the brand’s core values, positioning, and image to ensure that it resonates with customers and creates a memorable experience. It becomes important to comprehend these elements and use them as a starting point to create a store that reflects the brand’s overall persona thus building trust.