Shah Meher Snehal

IR3596

Evolution of Retail DesignImpact of Brand Evolution on Retail Design.The rise of globalisation and digitisation has significantly impacted the retail landscape. As society advanced and economies altered the customer behaviour and preferences also changed, which have significantly affected the brand culture. The branded environments are the primary physical touch points that a customer engages with and thus they also have to be restructured and redesigned to align with the brand strategies. Multiple factors impact the design of retail space. Hence when brands continuously evolve and adapt, it is important for retail space designers to have a detailed understanding of the factors that impact the design decisions connected to the life cycle of a retail store.