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Amidst growing environmental awareness across various sectors, including the hospitality industry, the adoption of sustainable and ethically sourced materials has notably increased. The prevailing perspective suggests a dichotomy between sustainability and aesthetic appeal. This study explores the interplay between these dimensions, focusing on their influence in driving material innovation while striving for balance. This investigation intends to use evaluative research methodologies to scrutinize the adoption of these practices within hotels and resorts in India’s ecologically sensitive Western Ghats region from an interior architecture perspective. The research offers a comprehensive analysis by integrating factors such as context, technological advancements, and sensory experiences into its framework. The study has gathered data on material application and sustainable design practices within these establishments through stakeholder surveys and diagrammatic analysis. This research aims to underscore the pivotal significance of context responsiveness and creating low-impact spaces while ensuring that hotels’ distinctive experiences are not diminished.
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