Arinarayanan M

ID4038

 "Bummer" is an innerwear brand that caters to couples aged 21 to 35, offering funky and bold prints that embody a spirit of fun and humor. Their marketing strategy revolves around leveraging the themes of relationships and humor to connect with their target audience. With a rich graphical language, Bummer's products feature vibrant prints that often incorporate comical elements. Challenging conventional norms, Bummer seeks to infuse creativity and playfulness into the retail experience. Imagine a retail space where the characters from their prints come to life, narrating the story of the brand in a comical and engaging manner. This unique approach transforms the traditional retail setting into an immersive and entertaining environment, where customers can interact with the brand in a lighthearted and memorable way.