Once in a blue moon - Mapayah's retail store

Samiha Khan

ID4038

Its delightful, its sparks curiosity and joy. Mapayah! A lifestyle brand for kids! This is a roll out manual for a design system for a kid's boutique lifestyle store. The idea was to capture the essence of the brand Mapayah and translate that into the space through brand research, visual merchandising strategies and consumer psychology. The understanding of heuristics of space and its transition through retail friendly building materials was key. The essential learning’s from the studio were to understand how to incorporate elements that evoke the brand's values and personality to create a memorable and immersive experience for customers.

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Brand research - product study, market and competition study, customer profile analysis and understanding the brand USP

Brand interpretation & concept - mi casa su casa

Spatial development - site selection and establishing retail zones and guidelines for zoning

Customer journeys - Adaptations based on non negotiable elements, customer experience development

Rational Decisions - Planograms to derive display systems

Design decisions - spatial design elements and decisions to create an enjoyable retail experience

The POS

The store front

The first look of the space as the customer walks in

Details of the space

Project Video