Logapriya R

ID4038

This project reimagines the retail space for Nuutjob, a bold and unconventional men's intimate hygiene brand that combines science-backed skincare with taboo-breaking humor. The design centers around a lab-themed concept that reflects the brand’s commitment to dermatologically tested, naturally derived products, while creating an immersive and educational shopping experience. Drawing inspiration from industrial materials and the brand’s black and yellow color palette, the store is structured to guide customers through a narrative - from awareness to purchase - beginning with educational zones and ingredient displays, leading into product hierarchies, impulse purchases, and finally, the point of sale. By blending function, storytelling, and spatial strategy, the store serves as a platform to normalize intimate hygiene discussions, offering a safe, quirky, and engaging environment that aligns with Nuutjob’s bold personality and targeted positioning in the men’s grooming market.