Nitisha Saraf

ID4038

Retail in Motion | True Revo

Welcome to TRUE REVO — a store designed as a space in motion, where energy drives experience and performance shapes every corner. Inspired by the rhythm of athletic training, bold materials, directional track lines, and interactive props create a dynamic journey that mirrors the mindset of a high-performing athlete. Here, shopping becomes more than browsing — it’s a motivational circuit. From the starting line to the finish, visitors are invited to move, test, and engage. Interactive turf glows with every step, trial zones encourage action, and product displays feel like training gear setups. Digital screens pulse with real athletes and everyday champions, while scents and soundscapes ground the senses in focus and flow. At TRUE REVO, you don’t just shop — you show up, level up, and move with purpose.

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The Brand

Brand Research

Concept, Materials & program

Site Strategy, Zoning & Customer journey

Interior Perspectives & Spatial Storytelling

Store Layout & Design Decisions

Design Element Classification

Storefront & Design Details: Props

Design Details: Furniture Strategies

Store Format Adaptations

Project Video