Daksh Mathur

ID4038

Nuutjob is a brand who’s mission is to educate and stress on the importance of Male intimate hygiene in India through humor and flare up the idea of Cleanliness is Next to Manliness. In order to revolutionize the way men take care of their package & make way into every Indian Household eliminating the shame of using products catering to intimate hygiene. The design is a Comical take on the brand’s mission to educate the people of India where the subject is a Taboo topic. Hence, a dramatic Comical storyline which is relatable and can talk about the topic in a controlled humorous manner can convey the idea and relatability to the customer.