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Anisha Bora

ID4038

The Nurturing Nest : Retail as a Gentle Act of Parenting

Nurturing Nest is a retail concept that blends mindful design with sustainable kids’ apparel, creating a nurturing environment for children and families. Inspired by gentle parenting, the space prioritizes warmth, safety, and emotional connection. Featuring See Sow's thoughtfully crafted clothing made from natural fabrics, the store emphasizes comfort, growth, and sustainability. The design incorporates soft textures, calming colors, and interactive elements that encourage exploration. Nurturing Nest fosters a deeper connection between parents, children, and products, transforming retail into a meaningful, gentle act of parenting, while promoting conscious living and mindful choices.

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Brand Research

Concept development | Site Selection

Zoning | Typical Store Layout: Mall Outlet

Customer Journey

Sections | Lighting Strategy

Props and Signages | Soft Experiences

Experiential Elements

Experiential Elements

Layout Adaptations | Storefront

Experiential Renders | Summary

Project Video