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Mankad Kavya Nitinbhai

HR4001

India Gate As A Commodity: A study through advertisement

Visual mass communication media plays an important role in creating and sustaining public memory. This study decodes how advertisements as a tool has represented 'India Gate' - a monument. This architectural representation of a monument is seen in the market in a wide range. This research is based on 120 advertisements from various sectors that feature India Gate in order to map and dissect the relationship between a monument and people's perception of it, shaped by visual media. 


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Structure of the semester

Readings

Proposal and data collection

Theoretical framework

Data analysis 1

Data analysis 2

Public scholarship

References

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