Pushpendra Dudhat

AR2046

Evoke: Redefining the Jaguar Land Rover Headquarters Experience is located off Sardar Patel Ring Road, Ahmedabad. The headquarters comprises of a permanent car exhibition space, a temporary exhibition space along with an A.R & V.R game zone. The defined office space for marketing, sales and finance evokes an experience of different volumetric spaces. The permanent car exhibition follows the theme of a car standing in forest as land rover is famous for its terrain vehicle. Hence the concept is displaying the cars in an exhibition with the backdrop of  dense vegetation to give the feeling of car exhibition in a forest along with a play of levels with volumetric experience.