Maria Binson Menachery

AR2047

MediaScape Studios

This project explores the speculative profession of a 'Cosmoflux Influencer' that merges styling, cosmetology, and media creation to reshape personal expression and cultural storytelling. Situated on Amsterdam’s Java Eiland, the building serves as a creative and cultural hub, offering spaces for immersive styling experiences, photography studios, live-streaming setups, and interactive exhibitions. Designed to foster connections between individuals, communities, and the digital world, the project integrates advanced media technology into its architectural framework. As we look to the future, media is no longer a passive experience—it’s a dynamic, interactive force that shapes our identities and connects us. It’s no longer just a new way of working, but a new way of being. The multifunctional spaces cater to diverse activities, from pop-up events to professional workspaces, ensuring year-round usability. It envisions a future where architecture facilitates creativity, inclusivity, and technological innovation in an increasingly visual society.

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Exploring the speculative Hybrid Profession created by merging currently existing professions

Procedural modelling was used to iterate an archive of objects, creating new kits of parts that were then combined into distinct compositions

The design is contextualized within the setting of Java Eiland, Amsterdam, responding to its urban and environmental characteristics

Developing the first Chunk

Developing the second Chunk

Built vs Voids - Exploring the building’s spatial relationships, voids, elevation, and sectional organization in response to the surrounding context

Exploring the integration of digital displays as elements for interaction, navigation, and visual storytelling

The design has a uniform language that translates initial forms into architecture and objects, seamlessly blending intricate details with dynamic, fluid elements

Media elements seamlessly integrated into floors, walls, and ceilings create an all-encompassing, harmonious experience

Programmatic Analysis and final view on Site