Shereen Khar

AR2047

This project reimagines the advertising agency as a collaborative production hub, where artists and brands work together to create immersive campaigns. Organized across three cylindrical volumes—workspaces below, production above, and a café in between—the design responds to the layered nature of creative work. Drawing from earlier object studies, the architecture uses curved forms, chamfers, and porous boundaries to promote openness and break down hierarchy. The building becomes both a place of making and a public interface, with media facades and a central void fostering connection. It reflects a shift in work culture—toward integration, informality, and shared authorship.