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Df...x or Design for Excellence is a systematic and proactive approach to design which aspires an active synthesis of Design for Manufacturing with appropriate materials (DfM), Design for Assembly (DfA), combined with Design for Quality (DfQ), Design for Safety (DfS), and others. It ensures that the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. This studio focused on new product development by following this methodology.