Ritika Shah

IR2008

PureCera - Elevate the Everyday

PureCera, where sophistication meets daily life, presents an outstanding selection of ceramic dinnerware that goes beyond the ordinary. Dedicated to superior craftsmanship and a hint of refinement, every item is intricately crafted to enhance your everyday dining experiences. The tagline, "Elevate the Everyday," encapsulates our goal — turning the commonplace into extraordinary memories. PureCera's dinnerware assortment harmonizes timeless aesthetics with practical design, ensuring each meal becomes a special occasion. Immerse your daily routines in the elegance and excellence of PureCera, where each plate, bowl, and cup metamorphoses the mundane into a polished and delightful culinary experience.

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Site Analysis and Program Development

Determining Product Sizes, Developing a Logo, and Iterating Layouts

Material Palette and Iterations for the display

Furniture Layout and Sections

Flooring Drawings

Reflected Ceiling Plan Drawings

Shop Front and Signage

Wall Display Drawings for Bowls and plates

Partition Wall Display Prototype Drawing

3D Rendered Views