Kanushri Taneja

IR2008

Rifftaar, a homegrown brand is the largest Indian guitar brand of its kind. One of the largest guitar manufacturers in India. The brand specializes in the craftsmanship of its guitars, with each piece designed with magnificent detail. Rifftaar caters to professionals and beginners alike with high-end models as well as beginner budget-friendly products. The brand aims to create a sense of community within the customers. The store is conceptualized with the idea of creating a space for people to get together, try out different guitars easily, perform, and jam.