Aeshna Jignesh Khandwala

IR2008

The Three Elements

The Three Elements is an Ayurved Cosmetic Store on one of the busiest roads of Ahmedabad. The branding and zoning focuses on 3 bio  centres - Kapha, Pitta and Vatta. The store is targeted towards younger crowd hence, offering a space with Artificial Intelligence, Virtual Reality and Customization along with the traditional and Indian aspect of the concept through the interiors. The store and brand envision to break the stereotype of ayurved being an outdated concept, instead it promotes it via layout, color scheme, display elements, facade and packaging making the experience youth concentric and fresh yet authentic in nature.

View Additional Work

Report Content

Brand Building

Site Analysis

Store Building

3D Renders and Physical Model

Plans and Details

Plans and Details

Folded Elevations and Details

Shop Front and Details

Floor Display and Details

Wall Display and Details