Vishwa Nilesh Hindocha

IR2008

The brand name is HASTKALA which means creating art by hands. And the tagline defines the products by saying simplicity is beauty.  It is located in Privilon, Bopal Ambli road, Ahemdabad. The aim of the store is to sell handicraft products at affordable rate so that it can reach more number of people. Display system is made using the natural materials like rope and wood to give the feeling of rawness in the store. The modules used the the display system is inspired from the single unit of hand weave. For the layout, circulation was kept in mind such that all the products are visible from any corner of the shop.