Diya Umang Panchal

IR2008

Fold & Flourish is a retail plus office space where customized paper and fabric handmade craft products are sold, located at The Centrium, Memnagar, Ahmedabad. It serves as a space where specific range of finished products are also being sold as retail shop and designers are also available to create customized products for sale. The range of six types of products available are Origami, Pop up art, Paper flowers, Fabric based jewelleries, Crochet flowers and satin ribbon flowers. The concept behind the product selection is sustainability, that is sustainable craft work and decorative pieces for gifting, as display pieces for ownself. The concept of the design is, as sustainability is the product aim, nature’s scenery has been designed in abstract form where it has been visual perception created as if all that has been made from paper crafts. The water body showcases metaphorically that creativity flows from the main source that is the workshop area to the display area.