Srivastava Mitali Dipak


Pop Up Store for Epigamia

Epigamia is India's first Greek Yogurt brand that thrives on bringing Health and Taste together. The proposed Design of a Pop-up Store will allow Epigamia to increase its Market reach and Brand Awareness. The Pop-up store Entails a Cafe that serves snacks and baked sweets made out of Epigamia's product, highlighting the versatility of the Product. The series of Experience Pods explain the Health benefits, Freshness, and Making process of the product. The free sampling at alternate intervals between the pods, make the whole experience a fun learning. 

Report Content

Brand Reseaerch - (I)

Brand Reseaerch - (II)

Target Audience Study

Store Location and Typology

Program and Strategy

Pop-up Store Plan


Exterior Views of the Store - (I)

Exterior Views of the Store - (II)

Interior Views of the Store