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Shalabh Bhatnagar

IR3002

Evolve to Electric A TATA MOTORS Experience Store

Evolve to electric by tata motors is an experience store that is dedicated to the Electric vehicle(EV)  r-e-volution  within the nation. A place for an informative experience of this state-of-the-art technology, i.e. the tech of tomorrow. Tata motors leading the electric evolution holds the responsibility to eradicate the lack of awareness of the working of electric vehicles, and also helps in re-establishing a powerful connection between the CUSTOMER and the CAR, AGAIN.


Report Content

Store Front

A brand Audit. The journey and current aspirations of Tata motors.

Sections/ Part Sections

The First Impression to the Store

Visual Merchandising and Environmental Graphics

Capturing Activities

Auxiliary Interventions

Additional VIews.

Plans

Design Strategy+Objectives