Patel Heer Dipen

IR3002

Freakins Flagship Store

Freakins is a denim brand who believes in a place where one can experiment, express and be themselves. A women-wear brand that strongly believes in being bold and out there. The primary goal of establishing a flagship store is to position Freakins as a one stop store for bold, up to date and economical statement denims for young women. The goal of the store is to offer a seamless and easy to find product: retail experience. Also, instill in the customers the confidence to carry their own bold personalities through the sense of styling and feel the freedom to experiment.


Report Content

Brand Study

Brand Study

Success Matrix

Shopfront and Location strategy

Layout Plan

View: Display for different types of jeans

View: Showcasing display, Ramp and an instagrammable wall as a backdrop

Sections

Key Strategies

Key Strategies