Arpita Sharma

IR3002

KANELLE - Flagship Store

KANELLE is a brand that celebrates women - their authenticity, independence, and their free spirit. With the brand ethos “Women for Women”, Kanelle products are carefully hand-crafted with attention to detail having an innovative approach. With this ethos at heart, Kanelle's creations are designed keeping in mind the modern cosmopolitan woman who is fearless and is not afraid to define her own rules. With a long-standing experience in apparel and accessories, Kanelle has lofted into fine fragrances. The store design aims to highlight its contemporary approach to fashion whilst accentuating the brand's signature prints and patterns. For additional work click here.


Report Content

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The success matrix indicates the goals set for the brands' first physical retail store.

Studying brand's silhouettes, prints and patterns and devising a material board to highlight these aspects.

Site, program and spatial planning with focus to flooring bands and ceiling volumes.

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Understanding the breakdown of the zones according to the collections and their merchandise with the fragrance bar as the central element.

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View of the first collection with the central element as an introduction to the collection and merchandise on the periphery.

.The long section showcases the merchandise area on the periphery along with central elements. The fragrance bar sits in the center attracting customers to engage with it. The functional areas are highlighted in the right bay of the store.