Yashvee Sharad Sheth

IR3002

The Pigment Edit is a contemporary women denim street wear brand. It was founded by Deepa Thomas and is based in Bangalore. The brand focuses on minimal shapes, play of textures, intrinsic detailing and premium fabrications, working with 100% cotton indigo denim. The brand’s inspiration was seeing denim in a more feminine and versatile space.  Being an online first brand, this is the first physical store for the brand which is based in Mumbai, the fashion capital of the nation. The store design aims to highlight the unique qualities of the products.