Devansh Singla

IR3002

"Boond" is an attar brand from Kannauj that preserves authentic manufacturing techniques, focusing on pure and natural ingredients. Hence, people looking for their everyday use and thoughtful gifting packed with unique and traditional aesthetics fall under my footfall segmentation.  'Attars' are the brand's primary products, made by conventional methods in Kannauj. The overall feel of the store creates a hyper-experiential space by highlighting the overall experience of production and usage of attars.