Gayatri Shriniwas Arkal

IR3002

This project envisions a physical store for Local Nation, an e-commerce brand celebrating local artisans through bold, vibrant, and handmade products. Proposed for Road No. 36, Jubilee Hills, Hyderabad, the design reflects the brand’s storytelling ethos. The layout is intuitively zoned to enhance exploration: the ground floor features Western collections, emphasizing contemporary aesthetics, while the first floor highlights Ethnic collections, showcasing traditional elegance. A double-height installation narrates the brand’s journey, seamlessly connecting the spaces. Materials like wrought iron, bamboo, and clay establish distinct ambiances, unified by matte granite flooring and vibrant color blocking. Thoughtful zoning and curated displays create an immersive customer experience that reinforces the brand’s identity.