Aarunima Singh

IR3002

Tann-ed is a gender-neutral, handbag brand, that creates a statement with its size and construction, primarily with leather and metal. The project focuses on creating a refined retail space that reflects the brand's clean, structured aesthetic and appeals to its target audience of high-income, design-conscious individuals. Key elements include gallery-inspired displays with niches and pedestals, a lounge for personalization, and a display gallery. The design emphasizes neutral tones, structured layout, and curated lighting to highlight each product as a statement piece. The overall concept blends sophistication and functionality, ensuring an immersive and exclusive shopping experience that reinforces Tann-ed's timeless elegance.