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"Games" is an online virtual supermarket for gaming with a few neighborhood stores. The brand sells all the virtual gaming related products like game titles, consoles, accessories, merchandise, etc through it's online portal and a few neighborhood stores called "Games the Shop"Since the brand has gained a good amount of attention and target audience, it now wants to expand itself and elevate it's brand's identity. Through their first flagship store "Games the Arena" the brand wants to give the gamers of India, a love-ark destination and through it, give itself new identity.