K Rashmila

IR3002

Bombay Shaving Company Flagship Store

Designing a flagship store for Bombay Shaving Company in the city of Mumbai.  It required careful consideration of the brand's values, target audience, and products. The store prominently features the brand's products and allows customers to easily browse and test them. The secondary aim was create a memorable experience, the store incorporates elements like ambient lighting, and music to create a relaxing and welcoming atmosphere. The store also also offers additional services like professional grooming and barbering classes to further engage customers.


Report Content

Brand Research and Identity

Analysis of Target Audience and Touchpoints

Setting program and site

Design conceptualization

Design development

Decoding a system for Visual Merchandise

Design development

Design Strategy