Jadav Kamakshi Harish

IR3002

Sazo is an apparel brand that offers quirky patterns and bizarre fashion, catering primarily to a target audience seeking party or vacation wear. The garments are designed to be attention-grabbing, showcasing attitude and involuntary creativity. Most of the target customers prefer these outfits for party occasions. The concept of the Sazo store revolves around releasing dopamine through a psychedelic theme, resulting in a hyphy experience. The store aims to create an electric and bohemian feel, with a trippy atmosphere featuring playful psychedelic light displays. The store's design is immersive and surreal, reminiscent of a rave party. It blends elements of dark and light themes, with a light pastel theme surrounding the product displays for better judgment, and darker areas to fully experience the theme, providing an energetic ambiance with playful elements and music. The store is primarily themed in shades of blue, as they strive to create an energetic and natural palette while maintaining an elegant look. Upon entering the store, customers are immediately immersed in a psychedelic experience. The vibrant neon colors and dark ambiance capture their attention, while the background music playing hyphy tunes adds to the energetic atmosphere. A striking arrangement of mannequins at the center showcases the store's attitude and style, forming a captivating bundle that catches the eye. As customers explore further, they discover different product units, each featuring a main display accompanied by mannequins showcasing individual items. This arrangement allows customers to visually perceive, choose, and ultimately purchase the products that appeal to them. At the center of the store, beneath the mannequin bundle, there is a serene water body, adding to the store's attractiveness and creating a calming environment that enhances the overall shopping experience. A staircase beneath the water feature leads to the mezzanine floors, where prominently displayed raincoats and swimwear catch customers' attention. This strategic placement ensures that customers are enticed to explore the entire store, browsing different products before reaching the billing counter located at the end. The store layout encourages visitors to roam freely, providing a comprehensive view of the diverse merchandise before making their final purchases. Throughout the store, impulse buy products are strategically positioned to catch the attention of shoppers as they navigate the space in search of their desired items. These supplementary items offer an enticing opportunity for customers to discover unexpected finds and add them to their shopping carts. In conclusion, the Sazo store design combines psychedelic visuals, vibrant neon colors, and a dark ambiance with hyphy music to create an immersive and unique atmosphere. The carefully arranged mannequins and individual product displays reinforce the store's attitude, allowing customers to engage with the merchandise effortlessly. With the inclusion of the tranquil water feature, mezzanine floors, and impulse buy products, the store provides a captivating and enjoyable shopping experience from start to finish.