Sonuben Mukeshkumar Vekaria

IR3002

The Tribe concepts is an Indian ayurvedic skincare brand that aims to provide natural alternatives by bringing age old tribal traditions. Their major goal is to provide 100% vegan, organic and sustainable products without adding any preservatives and to make sure that their customers are not worried about the shelf life. The products are specially curated for Indian concerns and handpicked from the soils of Godavari basin. The brand originated from the soil of Godavari basin and every ingredient used in the product are hand picked from the herbs grown on the river belt. Most of these ingredients used are easily available in your kitchen but the brands USP is in giving you the right combinations of the ingredients. Products are in pure organic powder and cold-pressed oil forms. Their marketing strategy through social media is mostly influencer marketing. If we talk about the packaging, steel tin is used as the cap for glass jar that can be used for re-filling. The brand is purely vegan, sustainable and organic and works on curating products for Indian concerns. A experience store in Bangalore will be the best suitable to start up in a retail market. The aim is to curate an experience for the customer that reminds them of their roots and encourage them to use home remedies in  right combination.