Divya Gera

ID4020

ZARA pop-up at Sindhu Bhawan Road in collaboration with House of Berserk as a prototype for announcing the arrival of ZARA in small cities. The intervention works with the idea of using container modules as a testing and experimentation pop-up where ZARA collaborates with local artists with an experiential store. The design takes advantage of temporariness of a container by making it adaptive to be transportable and to be used at different places with 4-5 elements as plugins which can be replaced with locations and artists.